The Unraveling; When the weaver cannot afford to weave: How economic decline destroys African textile cultures, Poverty as Extinction

There is a question I have been sitting with. Has any African academic written about how poverty causes the decline of local cultures and traditions?

The answer is yes. They have. And what they have found should stop us from talking about "cultural preservation" as if culture exists separate from economics.

In the Eastern Cape province of South Africa, among the amaMpondo communities, researcher Nontuthuzelo Mtsini of Walter Sisulu University documented something striking. The political upheavals and economic decline after the postcolonial period resulted in job losses, corruption, crime, poverty, and the loss of the philosophy of ubuntu embedded in cultural beliefs. Her findings are direct: poverty and unemployment were the major causes of the decline of ubuntu among communities. The elders she interviewed indicated that extreme poverty was caused by political tension, economic decline, and cultural changes. When people cannot feed their families, when there are no jobs, when the economy contracts, the transmission of cultural knowledge from elders to children breaks down. You cannot teach ubuntu when you are migrating for work. You cannot pass down weaving techniques when you cannot afford materials. This is not cultural decline as abstraction. This is poverty as erasure.

Dr Chika C Mba, a Senior Research Fellow at the Institute of African Studies at the University of Ghana, made a striking argument at the Africa Wiki Challenge 2025 launch. He used marriage ceremonies as a concrete example. Africans now spend double on traditional weddings and Western-style "white weddings." The abuse of our own culture and identity leads directly to poverty and impoverishment. This is the cycle. When a family spends money on two weddings instead of one, the money leaves the community. When they choose foreign customs over their own, they are not only spending more—they are signaling that their own traditions are not enough. The message is internalized. The next generation sees the foreign as aspirational. The local becomes "traditional" in the pejorative sense—backward, poor, not for people who have made it.

Atoyebi and Yunusa, writing in the Nigerian Journal of Sociology and Anthropology (2024), examined cultural practices among the Idoma and Ogugu peoples of North-Central Nigeria. Their paper highlights how certain traditional beliefs, inheritance of women by their deceased husband's relation, widow's succession rights, refund of bride price after divorce—exemplify what they call the "feminization of poverty." This is not an argument against tradition. It is an argument that poverty and culture cannot be separated. When a practice contributes to poverty, the practice itself becomes vulnerable. And when the practice is abandoned, the entire knowledge system that surrounded it, including the textile traditions, the ceremonial cloths, the symbolic patterns, can disappear with it.

A 2025 study of Ethiopian weavers documents that poverty directly threatens the survival of traditional handwoven garments like the "habesha kemis." With roughly 39 to 43 percent of Ethiopia's 130 million people living below the poverty line (less than $3 per day), demand for traditional handwoven clothes has sharply declined as families cannot afford the higher cost of handmade garments. One weaver with three decades of experience earns only $68 to $102 per month before deducting raw material costs. After 30 years of weaving, this barely covers survival—there is no surplus to pass the craft to a new generation. The youngest weaver in the workshop, 23, is already planning a career change because "the economy isn't what it used to be." This is not just lost income. It is lost transmission.

Getachew, Alemu, and Wudu's 2025 study at Bahir-Dar City documents how poverty exacerbates the challenges facing women weavers. Women face economic difficulties including material shortages and outdated technology. The study notes that household consumption is prioritized over purchasing traditional hand-woven garments—when a family must choose between food and a ceremonial cloth, food wins. The handloom sector's decline is directly linked to deteriorating economic conditions that make handcrafted goods unaffordable for local consumers.

Araya and Beyene's 2024 study on cultural appropriation in Ethiopia's garment weaving industry found that poverty erodes cultural value in two ways. First, when cheaper, mass-produced imitations of traditional designs flood the market due to lack of IP protection, the price of authentic handmade garments is undercut. Second, poverty affects the mindset of educated Africans, who come to see traditional textiles as "cloth for the poor, illiterate, rural dwellers." This is the psychological dimension of poverty. When a traditional cloth becomes associated with economic hardship rather than cultural pride, younger generations reject it in favor of foreign styles perceived as more "modern" or "aspirational."

Amanor-Wilks' 2024 study on the Kente economy in Bonwire, Ghana, documents how the productive role women once played as cotton growers and spinners has been eroded by economic pressures. The research found that while more women are weaving than ever before, they continue to face enormous pressure to stop because the income is insufficient to sustain households even as the traditional gender taboo on women weaving has been suspended.

Areo's 2013 study on Adire (Yoruba indigo-dyed cloth) documents that the art suffered a "lull" in the 1950s due to the flooding of Nigerian markets with cheaper, untaxed imported textiles while locally produced ones were taxed. Hand in hand with this was the mindset of educated Nigerians who then saw Adire "merely as rural cloth for poor, illiterate, rural dwellers." This is the direct link: poverty, enforced by colonial and post-colonial economic policies, led to cultural devaluation, which led to near extinction of the craft.

These studies are not about "preserving culture" in a museum sense. They document material reality: when people cannot afford to buy handmade textiles, weavers cannot afford to weave. When weavers cannot afford to weave, they do not teach their children. When they do not teach their children, the knowledge dies. This is not cultural decline as abstraction. It is poverty as extinction.

The academic literature on poverty and textile decline concentrates heavily on West Africa and Ethiopia. But there are sources from other regions, they just require more searching and often come from non-academic channels such as NGO reports, news articles, and economic studies.

In Namibia, a 2025 Coastal Trade Fair report documents that local fashion designers and tailors struggle because consumers demand lower prices than what handmade garments cost. Maria Franciskus, a fashion designer, stated: "The struggle is that sometimes we buy material and people are demanding low prices… we make a small profit, and it's not enough." The National Museum of Namibia's documentation of traditional leather processing notes that "relative poverty was also reflected in the fact that poorer people were not able to obtain cow fat to keep their skins in good condition." When poverty prevents people from maintaining traditional garments, the knowledge of how to process and care for them erodes. No academic study from Namibia specifically on poverty and traditional textile decline exists.

In Zambia, World Vision reports that due to prolonged drought and climate change, traditional agriculture is no longer reliable, forcing rural families to seek non-agricultural livelihoods. The Tailoring Enterprise Development program was created to equip vulnerable households with sewing skills. This is economic adaptation, but it also represents a shift away from traditional textile knowledge toward production for external markets. This is an NGO report, not academic research. No Zambian academic has published specifically on poverty and traditional textile decline.

In Somaliland, a 2025 report on the artisan industry documents that "traditional crafts such as pottery, blacksmithing, beadwork, and basket weaving are at risk of disappearing due to modernization, cultural stigma, and limited intergenerational transfer." Youth involvement in artisan trades is deterred by "low prestige, inconsistent earnings, and lack of structured growth paths." The Radio Ergo report on Galkayo shoemakers documents that traditional shoemakers have gone out of work because "people have changed their ways… now just throw away broken shoes to buy new ones instead of seeking repairs." One shoemaker, Salad Mahamud Hassan, used to earn $10 daily. Now he lives in a displacement camp and cannot feed his children. This is poverty caused by the decline of traditional crafts, and poverty accelerating the decline. The Somaliland report is from an NGO; the shoemaker story is journalism. No Somali academic has published peer-reviewed research on this topic.

In Tanzania, Pendo Bigambo and colleagues (2024) published a study on Tanzania's batik industry in the African Journal of Science, Technology, Innovation & Development. The study found the industry is informal, predominantly women-owned, and faces challenges including poor access to funds, scarcity of tools and materials, and repetitive designs due to lack of creativity training. This is a peer-reviewed academic study by Tanzanian researchers.

In Zimbabwe, a news report on cotton farming documents that the collapse of the cotton industry has "spelled doom for communities where the crop is grown." Farmers have abandoned cotton due to low prices, switching to maize. When raw cotton production collapses, the material base for traditional textile production disappears. This is journalism, not academic research. No Zimbabwean academic study specifically links poverty to traditional textile decline.

In Malawi, a 2007 IPS news report documents that following trade liberalization, Malawi saw an influx of second-hand clothing. Consumers prefer cheap imported clothes because "up to 65 percent of Malawians are living in poverty, which means having less than 1 US dollar per day." Local textile manufacturers cannot compete. Farmers are abandoning cotton because prices are too low. The textile industry has collapsed. This is journalism, not academic research. No Malawian academic study specifically links poverty to traditional textile decline.

An English-speaking researcher will not search in Portuguese. They will not search in French. They will not dig through Angolan journals, Mozambican university repositories, or Cabo Verdean conference proceedings. The information exists, but it is not accessible. When African researchers publish in Portuguese or French, their work does not circulate in English-dominated academic databases. When English-speaking African nations do not translate that research, they are not learning from their neighbors. The weaver in Angola and the weaver in Ghana cannot read each other's struggles because the language barrier is a wall. The system does not need to destroy the knowledge. It only needs to ensure the knowledge never circulates.

In Angola, peer-reviewed research exists. Celestino José Taca, publishing in the Angolan journal Revista Samayonga (Volume 4, Issue 2, 2026, pp. 267-277), conducted fieldwork in Luena between February and June 2025. He writes:

"A pobreza multidimensional constitui uma barreira que afecta, de maneira preocupante, a transmissão de saberes culturais. A valorização cultural de manifestações como o semba e a escrita Sona continua, mas a pobreza e a exclusão educacional ameaçam estas práticas."

Translation: "Multidimensional poverty constitutes a barrier that worryingly affects the transmission of cultural knowledge. The cultural valorization of expressions like semba and Sona writing continues, but poverty and educational exclusion threaten these practices."

This is an African academic publishing in an Angolan journal, directly linking poverty to the potential decline of cultural manifestations. While it does not focus exclusively on textiles, it establishes the framework: poverty erodes the material and social basis for cultural transmission in Angola.

The official Angolan news agency Angop published a report on 17 March 2022, documenting the decline of traditional professions in Bengo province:

"Os alfaiates, sapateiros e costureiras tradicionais estão a tornar-se escassos na província do Bengo. Os jovens não demonstram interesse em aprender estas profissões devido às baixas receitas e ao custo elevado dos materiais. Grandes quantidades de roupa importada pronta-a-vestir e a industrialização são citadas como causas directas."

Translation: "Traditional tailors, shoemakers, and seamstresses are becoming scarce in Bengo province. Young people show no interest in learning these professions due to low income and the high cost of materials. Large quantities of imported ready-to-wear clothing and industrialization are cited as direct causes."

Antonio Gaspar, a 60-year-old shoemaker, states that the province lacks these services, forcing people to travel to Luanda for repairs. David Chambo, a shoemaker for over 20 years, personally trains over 50 young people but says it "has not been easy." This is official documentation from Angola's state news agency, citing multiple artisans by name, with direct quotes about poverty, imported goods, and generational disinterest as drivers of decline.

Angolan researcher Leonardo Tuyenikumwe published a scientific book in 2024, "Os khoinsan (khun e khwe) de Angola e seus desafios actuais" (The Khoisan of Angola and Their Current Challenges). He writes:

"Os khoinsan (khun e khwe) de Angola enfrentam desafios actuais graves. A situação da pobreza extrema e da fome está a forçar estas comunidades a mudar o seu estilo de vida e a abandonar práticas ancestrais."

Translation: "The Khoisan (Khun and Khwe) of Angola face serious current challenges. The situation of extreme poverty and hunger is forcing these communities to change their lifestyle and abandon ancestral practices."

The book explicitly links poverty to the erosion of cultural traditions among indigenous peoples in Angola.

In Mozambique, Cardoso Esboi of the Catholic University of Mozambique published a study in 2007:

"A produção de algodão é a cultura não alimentar com maior rendimento e cria auto-emprego para a maioria das famílias rurais. No entanto, os baixos níveis de educação, a dependência de factores naturais (clima, pragas) e a falta de infra-estruturas sociais limitam os agricultores de aproveitar plenamente as condições favoráveis do mercado."

Translation: "Cotton production is the highest earning non-food crop and creates auto-employment for most rural households. However, low education levels, dependence on natural factors (weather, pests), and lack of social infrastructure constrain farmers from taking full advantage of favorable market conditions."

This is a Mozambican researcher directly linking cotton to poverty. When cotton farming fails to lift farmers out of poverty, the material base for textile production erodes. No Mozambican academic has published specifically on the decline of traditional capulana due to poverty—a central textile tradition in Mozambique. The gap confirms the point: research on traditional textile decline is limited.

In Cabo Verde, the pano d'obra (meaning "laborous cloth") was "highly prized for trading along the West African coast, from the second half of the 16th century to the end of the 18th century." From the 19th century, "a marked decline in the manufacture of these historic textiles is witnessed due to the demise of the local cotton and dyes production, alongside with a lack of demand for them, particularly the ones with high-value price." Today, local weavers use mostly imported yarn, including synthetic. The decline is documented, but the researcher presenting this at the Textile Society of America 2024 Symposium is from the University of Porto, Portugal—not a Cabo Verdean scholar. No academic source by a Cabo Verdean scholar exists on this topic.

For Guinea-Bissau, São Tomé and Príncipe, and Equatorial Guinea, no academic sources by local scholars were found. This is a complete research gap. It does not mean the phenomenon does not exist. It means African researchers have not yet documented it—or the documentation exists but is not indexed in accessible databases.

The focus on cotton in African textile production is not natural. It was engineered. Before Europeans arrived, Portuguese-speaking Africa used raffia, palm fiber, sisal, wild rhubarb root dyes, and other local materials. Cotton became dominant because it was exportable. Colonial regimes controlled it, channeled it into global trade, and extracted it for profit rather than local use. The knowledge of how to work with raffia, palm fiber, and sisal was not written. It was not patented. It was not passed down. And because those materials had no export value, their knowledge systems were not valued.

The Kuba people of Central Africa are renowned for a specific process that turns stiff raffia plant fiber into a soft textile. Men weave the base cloth from fine raffia fibers. Women then create intricate geometric patterns using a specialized cut-pile embroidery technique. After the pile is cut, the fibers are rubbed together, which gives the surface a silky lustre reminiscent of velvet, hence the name "velvet raffia." This was historically used as a form of currency, as ceremonial dress, and to adorn royal stools. An unprocessed raffia fiber is stiff, but after these specialized techniques, it can be as soft as cotton, with a luxurious velvet-like feel. This is not just a craft. It is a sophisticated material engineering process.

The argument that raffia is rough and cotton is soft is historically inaccurate. It ignores the existence of specialized, high-skill techniques that produce a textile of exceptional quality, softness, and prestige. As poverty increased, communities could not afford the time or resources for the labor-intensive velvet technique. They defaulted to the quicker, stiffer versions of raffia, or they abandoned raffia altogether for cheaper, imported cotton. Over time, this created a false narrative that "raffia is stiff" and "cotton is soft." The knowledge to make velvet raffia is at risk of being lost, not just a craft disappearing, but the disappearance of a specific, sophisticated material engineering process.

The objects remain. But they remain under European control. The British Museum holds nearly 8 million objects. Only 1 percent are on public display at any time. The other 99 percent are in storage. The raffia cloth from Equatorial Guinea (1820) sits in Reading, England. The Angolan raffia costume (1929-1936) sits in Montreal, Canada. The objects are not destroyed. They are contained. Sealed. Removed from the communities that made them. The knowledge that the object represents, the technique, the material understanding, the transmission from one generation to the next, can die even as the object itself is perfectly preserved. The weaver dies. The language shifts. The materials become unavailable. The ceremony stops. The child moves to the city. The museum catalogues the cloth. The cloth is safe. The knowledge is not.

Hoarding is not destruction. It is preservation in a cage. The object remains. The people change. The knowledge thins. The museum wins.

Oliver Mtapuri's edited volume "African Perspectives on Poverty, Indigenous Knowledge Systems, and Innovation" (Springer, 2022) dedicates chapters to the "Onomastic and Conceptual Pathologisation of African Culture as a Creation and Perpetuation of African Poverty in Zimbabwe." The title alone says enough. When African culture is pathologized—treated as the cause of poverty rather than the solution, the logic is inverted. The cure becomes abandoning culture. The abandonment leads to more poverty. The cycle continues.

The research exists. African scholars have documented it. South Africa. Nigeria. Ghana. Ethiopia. Zimbabwe. Angola. Mozambique. The evidence is clear: poverty destroys the material basis for cultural transmission. But the research is fragmented. The language barriers prevent circulation. The museums hold the objects but not the knowledge. The economic policies continue to favor imported goods over local production.

African textile knowledge is declining, in some spaces perhaps already extinct. When will we document what remains before it is gone, when will we build systems that keep it alive, not just preserved in a crate in a foreign country.


References

· Mtsini, Nontuthuzelo. "Reinstating cultural beliefs and Ubuntu in the AmaMpondo communities in the Eastern Cape province, South Africa." E-Journal of Humanities Arts and Social Sciences, Vol. 6 No. 9 (2025). Walter Sisulu University, South Africa.
· Mba, Chika C. Speech at Africa Wiki Challenge 2025 launch. GhanaWeb, 25 May 2025. Institute of African Studies, University of Ghana.
· Atoyebi, Timothy Abayomi and Yunusa, Edime. "Cultural Practices and Women's Rights among Idoma and Ogugu Peoples of North-Central, Nigeria: Implications for Poverty Reduction and Sustainable Development." The Nigerian Journal of Sociology and Anthropology, Volume 22, No. 2, November 2024, pp. 102-114. Prince Abubakar Audu University, Nigeria.
· Getachew, Alemu, and Wudu. 2025 study at Bahir-Dar City, Ethiopia.
· Araya and Beyene. 2024 study on cultural appropriation in Ethiopia's garment weaving industry.
· Amanor-Wilks. 2024 study on the Kente economy in Bonwire, Ghana.
· Areo. 2013 study on Adire (Yoruba indigo-dyed cloth).
· Wayessa, Bula S. "My Meals Are in the Pots: Making Pots and Meals in Wollega, Southwest Ethiopia." African Archaeological Review, Volume 40, 2023, pp. 519–529.
· Laitin, David D. and Ramachandran, Rajesh. "Language Policy as the Culprit of Africa's Growth Tragedy." Journal of Politics, 2025. Stanford University / Monash University Malaysia.
· Mtapuri, Oliver (ed.). African Perspectives on Poverty, Indigenous Knowledge Systems, and Innovation. Springer, 2022.
· Taca, Celestino José. "Diversidade Cultural, Social e Económica em África com Ênfase em Angola Desafios e Perspectivas Contemporâneas." Revista Samayonga, Volume 4, Issue 2, 2026, pp. 267-277.
· Angop (Angola News Agency). "Profissões tradicionais em risco de extinção no Bengo." 17 March 2022.
· Tuyenikumwe, Leonardo. Os khoinsan (khun e khwe) de Angola e seus desafios actuais. Vamos Editora, 2024.
· Esboi, Cardoso. "Impact of Cotton Production Among Cotton Farmers in Maringue District of Sofala Province – Mozambique." Universidade Católica de Moçambique (UCM), 2007. Available at: http://www.repositorio.ucm.ac.mz/handle/123456789/99
· Textile Society of America 2024 Symposium. "A Contribution to the Preservation and Revival of the Cabo Verdean pano d'obra Textiles."
· Hansen, Karen Tranberg. "Riches from Rags or Persistent Poverty? The Working Lives of Secondhand Clothing Vendors in Maputo, Mozambique." Textile: The Journal of Cloth & Culture, Volume 10, Issue 2, 2012, pp. 222-237.
· Bigambo, Pendo et al. 2024 study on Tanzania's batik industry. African Journal of Science, Technology, Innovation & Development.
· Namibia Coastal Trade Fair 2025 report.
· World Vision Zambia. Tailoring Enterprise Development program reports.
· Solidaarisuus. 2025 report on artisan industry in Somaliland.
· Radio Ergo. Report on Galkayo shoemakers.
· IPS news agency. 2007 report on Malawi second-hand clothing.
· Reading Museum. Raffia cloth from Equatorial Guinea (1820). Collection record.
· Redpath Museum, McGill University. Angolan raffia costume (1929-1936). Collection record.
· British Museum. Papel cloth from Guinea-Bissau (c. 1989). Collection record.

Remember Vlisco? They rejected African ownership. But without Africa, where would they be? The case of: we want your money, but not you.

Here is what is at stake: $4 billion.

That is the estimated retail value of Sub-Saharan Africa's wax print market. Billions spent every year on fabric worn by millions of Africans. Fabric that, for nearly two centuries, has been manufactured in Europe—not on the continent where it is sold and worn.

Vlisco has been selling to Africa since 1846. Almost 180 years. Their profits come almost exclusively from African consumers. The company's former British owner, Actis, had no connection to the continent except through the money Africans spent on their products.

In 2020, a $190 million financing facility was secured from Afreximbank to acquire Vlisco. The total bid was approximately $200 million. The African Continental Free Trade Area (AfCFTA) publicly supported the bid. Its Secretary General, Wamkele Mene, stated: "We cannot express a value judgement as to the reasons for the bid of Made in Africa – which was the higher bid – being rejected. We do however firmly believe that where an African company puts forward a formidable bid for a foreign company that appears to profit exclusively from sales to Africa, supported by a leading African trade finance bank, the African company has a reasonable expectation to successfully conclude the transaction in favour of Africa" .

The bid was rejected. The higher bid. Rejected.

In 2023, Vlisco was sold to Parcom, a Dutch private equity firm.

Why does this matter for Africa's economic future?

Because the same pattern repeats across the continent. Africa produces cotton. Africa exports raw materials. Africa imports finished goods. Today, 90 percent of Africa's cotton is exported raw. The continent imports over $23 billion in textiles, apparel, and footwear annually .

Think about that. We grow the cotton. We send it away. We buy back the clothes. We lose the jobs, the factories, the skills, the wealth.

The textile industry could be Africa's path to create more industries. It employs thousands. It creates value at every stage: ginning, spinning, weaving, dyeing, cutting, sewing, retail. The International Trade Centre estimates that if African countries fully developed their textile value chains, the continent could export €5.8 billion in cotton garments by 2026—and nearly 15% of that could be destined for African markets alone. Two-thirds of intra-regional export potential is still untapped. The industry could generate 5.8 million jobs across the continent .

Therefore we need to own the companies that serve our markets. Look at how Dangote Refinery is servicing the African market in times of oil scarcity around the world. Despite facing technical and political challenges—including difficulty securing local crude and competition from dumped foreign fuel—the 650,000 barrel-per-day refinery now produces some 550,000 barrels of refined products daily. Nigeria's fuel imports fell from 500,000 barrels per day in early 2023 to 88,000 barrels per day in early 2025 . That is what African ownership can do.

The Vlisco bid was not just about one company. It was about a vision.

The AfCFTA's objective is to accelerate industrialization in Africa, consolidate an integrated market of 1.3 billion people with a combined GDP of $3.4 trillion, and place Africa on a path to global competitiveness . At the heart of that vision is the textiles and clothing sector.

When a company that profits exclusively from Africa rejects African ownership—despite a higher bid, despite Afreximbank backing, despite AfCFTA support—that is not just a business decision. It is a statement.

And the statement is: we want your money, but not you.

The question is not whether we have the resources. We do. The question is whether we will keep playing a game where the rules are written against us—and where our own capital is rejected.

The AfCFTA cannot compel a private sale. But it can shape policy. It can reduce non-tariff barriers that cost the continent an estimated $20 billion in annual GDP growth . It can help build regional value chains that keep cotton in Africa and turn it into cloth, garments, and wealth.

Will African governments act? Will they prioritize local textile production? Will they create the conditions where African capital can buy African markets?

Some African nations are making the moves for our futures:

Mali is building its textile industry. The government, through the state-owned Compagnie malienne pour le développement des textiles (CMDT), is targeting over 650,000 tonnes of seed cotton for the 2026–2027 season—a more than 50% increase from current estimates. The West African Development Bank has committed significant resources to support Mali's cotton sector and local processing . This is not foreign-owned. This is Mali building for Mali.

Benin stopped exporting raw cotton. The country banned raw cotton exports to force local value addition. Through the Glo-Djigbé Industrial Zone (GDIZ), Benin is now manufacturing its own apparel—creating jobs, building skills, keeping wealth. The managing director of GDIZ stated: "We have decided that in this country, we are no longer going to sell this cotton raw. We are going to transform this cotton, in particular by installing integrated textile factories" . Benin is not waiting. Benin is doing.

Ethiopia is not waiting either. The country has 13 industrial parks with more than 177 manufacturing sheds, supporting over 100,000 jobs. New investments keep coming: a $200 million agreement with UK-based Intrade Co., a Chinese textile manufacturer setting up in Dire Dawa Industrial Park, an Italian textile giant exporting from Kombolcha Industrial Park . Kenya just opened the Vipingo Special Economic Zone—a $3 billion textiles and apparel hub with $800 million in financing from KCB Group and Afreximbank. Botswana launched "Made in BW" to revive local production. Ghana's garment sector is targeting $2 billion and 150,000 jobs by 2033.

The continent is moving.

Vlisco still sells to us. Wax prints still dominate. The profits still leave.

How do we move Africans to buy differently?

Not out of charity. Out of strategy. Out of self-interest.

Right now, 90% of Africa's cotton is exported raw. The continent imports over $23 billion in textiles, apparel, and footwear annually. We grow it. We send it away. We buy it back. We lose the jobs, the factories, the skills, the wealth.

If Africa fully developed its textile and apparel industry, processing cotton locally instead of exporting it raw, the sector could generate up to 5.8 million jobs. But only if we process the cotton here. Only if we manufacture the fabric here. Only if we buy from each other .

The Vlisco bid was not just about one company. It was about a vision.

The vision that African capital can own African markets. That African cotton can become African cloth. That African consumers can choose African manufacturers.

The bid failed. But the vision cannot.

Africa's textile industry is at a crossroads. We can continue to export raw cotton and import finished clothes. We can continue to let European and Asian companies profit from our markets while we collect the crumbs.

Or we can build.


References

  1. African Law & Business. "Vlisco rejects USD 200 million acquisition offer." August 2021. Available at: https://www.africanlawbusiness.com/news/16948-vlisco-rejects-usd-200-million-acquisition-offer/
  2. African News Agency. "Economie : la Zlecaf soutient Made in Africa pour le rachat de Vlisco." July 2021. Available at: https://africannewsagency.com/economie-la-zlecaf-soutient-made-in-africa-pour-le-rachat-de-vlisco/
  3. University of Electronic Science and Technology of China West African Research Center. "Cotton exporter Benin developing home-grown textile industry." February 2025. Available at: https://cwas.uestc.edu.cn/info/1042/3464.htm
  4. International Trade Centre (ITC). "How to invest in a viable textile and cotton value chain in Africa." April 2025. Available at: https://www.intracen.org/news-and-events/news/how-to-invest-in-a-viable-textile-and-cotton-value-chain-in-africa
  5. S&P Global Commodity Insights. "Technical, political challenges thwarting African refining: Dangote." July 2025. Available at: https://www.spglobal.com/commodity-insights/en/news-research/latest-news/refined-products/072225-technical-political-challenges-thwarting-african-refining-dangote
  6. African Center for Economic Transformation (ACET). "Reducing Non-Tariff Barriers to AfCFTA Implementation in the Cotton, Textiles, and Apparel Industry." August 2025. Available at: https://acetforafrica.org/research-and-analysis/reports-studies/reports/reducing-non-tariff-barriers-to-afcfta-implementation-in-the-cotton-textiles-and-apparel-industry/
  7. Ecofin Agency. "Mali Increases Farm Spending to $289 Million With Focus on Cotton and Food." April 2026. Available at: https://www.ecofinagency.com/news-agriculture/0604-54437-mali-increases-farm-spending-to-289-million-with-focus-on-cotton-and-food
  8. Overseas Recruitment Network. "东方工业园招聘信息" [Eastern Industrial Zone Recruitment Information]. 2025. Available at: https://www.hwzpw.com/job/27096.html
  9. 24 Heures au Bénin. "Voici pourquoi l'Etat autorise à nouveau l'exportation des produits vivriers." July 2025. Available at: https://24haubenin.info/?Voici-pourquoi-l-Etat-autorise-a-nouveau-l-exportation-des-produits-vivriers

Narratives of the culture dress: The resurgence of identity, local livelihood and the future: Reviving the African Textile industry

In 2015, surfaced the first signs out of the African continent that the governments are starting to make and implement the necessary policies in order to safeguard not only the livelihoods of local textile practitioners, but also the preservation of local designs and aesthetics alongside the weaving skills.

While there has been numerous African scholarly attention on own decline of the local textile industry, it has taken over 20 years to arrive at a point where local governments are active in the sector.

Each of the 54 countries in Africa, can boast of a rich ancient tradition of cloth making, dating far back in the BC's. Some textile designs have risen more in popularity than others, and some has been more researched and documented then others.

In 2019, the Rwanda president took a brave and bold step in halting second-hand clothing shipping containers that were arriving from America and Europe. These second-hand clothing (and cheap Chinese knock-off  prints) were decimating the remaining textile practitioners chances of making some type of livelihood for them and their families.

These imports do not just affect one  of people, but many segments and supporting Textile industry practitioners as illustrated in the graph.

With the Rwandan government interventions they were able to start the arduous task of rebuilding a prosperous industry,  manufacturing industry in the Pearl of Africa.

In 2022, the Kenyan government started taking steps to protect the local textile industry from second-hand clothing imports and cheap Chinese faux prints fabrics.

Along side these policies, concerted efforts are being made by locally run NGO's to reintroduce weaving and other textile making skills back into the workforce.

Ghana in 2021 mandated that the school uniforms should have traditional Ghanaian designs. This policy does not only imparts identity back into the populous, but it also help boost the local manufacturing mills that will now be producing and selling throughout the country, regaining portions of the local market segments.

With the new governing system in Burkina Faso, the government, as one of their first policies, also made the school uniforms to be changed into local traditional designs. These policy changes strongly boost the Burkinabe identity and increase jobs locally.

The textile industry in Burkina Faso has long been suffering,  but was able to still continue to exist with small export opportunities in Central Africa.

Ethiopia has long maintained its textile industry despite other African countries struggles. The famous white cotton woven fabric with beautiful colourful surface needle work has been exported worldwide as Ethiopians promote their cultures worldwide.

Ethiopians themselves are large consumers of their own cloth in so sharing in the continuity of textile practitioners livelihood and its technical making skills.

In Nigeria, the Yoruba, Ibos, Hausa and other groups, still largely wear their traditional textiles not only for special occasions, but also as part of daily life.

During my visit in 2022 to Port Harcourt in Nigeria, the fridays were used to allow hotel staff to wear traditional attire. The hotel itself had beautiful local textile artworks throughout,  evidencing how the Nigerian people actively find ways to incorporate their traditional identity into a contemporary setting.

Unlike the western concepts of museaums in America and Europe,  African traditions are lived, are very much alive and touches peoples life on a daily basis. Traditions interact with it's people, allowing it to be part of the peoples consciousness.